OFB Projektentwicklung GmbH / HELABA Real Estate Group

The customer is developing (e) a very large Büropark with new office buildings close to the international airport Frankfurt / Main. A first prestige project „Alpha Rotex“ was already in the shell, but the rents were not on the plan.

Client

OFB Projektentwicklung GmbH / HELABA Real Estate Group

Type

Broker Event / Incentive

People

45

Target Group

Office real estate broker

Location

Frankfurt am Main

Length of Event

0.5 days

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Background

The customer is developing (e) a very large Büropark with new office buildings close to the international airport Frankfurt / Main. A first prestige project „Alpha Rotex“ was already in the shell, but the rents were not on the plan. The building quickly had to be made known to the most important brokerage houses in order to promote the leasing of the building in order to keep it financially lucrative.

Tasks

– Concept development
– Event planning
– Permissions
– Transfers & Shuttleservice

Goals

There should be at least 40 experienced real estate brokers known in the scene for the described project. Commercial real estate agents are known as „not to motivate as they have everything, have experienced everything“.

„How do we get the big brokerage houses and their best broker’s attention to our complex?“ Was the almost desperate question of the customer. In order to be able to quickly lease the entire project and the floors of the first complex, the multipliers had to be brought into contact with the complex. But how?

Concept and solutions

Mud, dirt, horsepower and engine noise – a childhood dream for all men. Most commercial agents are male. If the building can not come to the broker, we bring the (difficult to inspire) broker to the building.

Our concept consisted of transforming the large construction site into a cross-kart course, within a mere two days. For this, one of the best currywurst specialists placed on the edge of the racetrack as well as holes and mud pits lifted – a magnet for every child in man.

Execution

In the run-up to the event, each broker received a personal racing pass with his name and the name of the building. For this an invitation, which only called the appointment and a telephone number. „Interested? – call them!“

Curiously, the brokers naturally called to our customer, and asked what it was about. „Mud, dirt, PS, Currywurst!“ Was the answer! Things that men simply stand for!

On the day of the event, we picked up the guests with an American coach (Harley-Davidson motorcycles were planned, but this was replaced by the 2012 bad „HellsAngels-coverage“).

Arrived on the premises, the brokers – 40 people – were led through the very short-term – Musterbüro, in order to get an insight into the possibilities. After the lead through the raw building, the brokers, who at that time did not know what would really happen, could roughly guess what would follow:

A cross-kart course specially built and installed for this event, with „exclusive construction site food“ from Frankfurt’s „In-Caterer“: Currywurst ultra-sharp.

Within only two days, the day-and-night-operated construction site was converted, secured, installed and installed by our event specialists. From event request to implementation, we had almost 25 days.

What we are proud of

The building is fully let!

Due to our concept, our customer was able to reach the full rental within half a year. This came about through the personal and emotional learning of the building by the brokers.

It has come to our attention that the brokers have shown their customers the photos themselves, what they have done on this site for crazy things.

Our customer, who had commissioned us on the recommendation of another customer, for whom we had designed comparable events, was completely enthusiastic